A website with lackluster design can deter potential customers

They are an online retailer that offer products such as lift gates, snow plows, small engine parts, electric bikes and more. Some areas where there could be improvement: design, navigation, content, consistency. As far as design goes, the website is pretty bare bones.
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Janee:
I had a falling out with my boyfriend of five months and cut ties.
(25 October 2016)

Virgen:
I don't know what to do and am in a bad place.
(25 October 2016)

Virgen:
I feel as though this may be a mistake, but at the same time I keep telling myself that everyone deserves a second chance and that I should at least try.
(25 October 2016)

Virgen:
I love him, but don't understand anything right now.
(25 October 2016)

Virgen:
I want to, yet don't want to be with him.
(25 October 2016)

Virgen:
I broke up with him soon after, but we just got back together.
(25 October 2016)

Virgen:
There are so many emotions and things going through my mind.
(25 October 2016)

Virgen:
I have been raped by two other men, one when I was 4 until I was 12, and the other for about year ages 15-16. I didn't know how to respond.
(25 October 2016)

Virgen:
I would never give her permission to do this.
(25 October 2016)

Virgen:
I woke up to him raping with me while I was asleep.
(25 October 2016)