Thursday, 1 December 2016

The best way to find out which sender will move your donors is to test it

So what's the most important strategy to increase email conversion rates? Remember: fundraising is about relationships, not advertising pitches. Good subject lines that set expectations for what the rest of the fundraising appeal is about is another important strategy.
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Etsuko:
It's always me who freaks out and looks away.
(30 November 2016)

Etsuko:
I caught him several times looking at me.
(30 November 2016)

Etsuko:
Me and my crush and his new gf are all grade 8, same class.
(30 November 2016)

Leilani:
My aunt and I are dating..?
(30 November 2016)

Leilani:
We both really like each other and we are taking things slow before we actually date.
(30 November 2016)

Leilani:
My aunt which is my step mother's sister and I want to date and stuff.
(30 November 2016)

Lucille:
Does this sound okay?
(30 November 2016)

Lucille:
It may take some time for me to get there and get my life going, but I promise one day I will call y'all back and catch up with y'all, but for now this is goodbye.
(30 November 2016)

Lucille:
I can not stay around this town any longer and thanks to a couple of websites and friends I know where I am going.
(30 November 2016)

Lucille:
Thank y'all for showing me where I want to be, I love each and everyone of you, but now it is my time to go.
(30 November 2016)

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