What are their biggest challenges with your product or service?

You should know who that group is comprised of, so you can get the most out of your marketing efforts. Each company could have as few as one or two buyer personas, or as many as 10-20, depending upon your business and industry. Just do one or two buyer personas to start.
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Janetta:
He's 5'7, has curly hair and brown eyes.
(28 November 2016)

Janetta:
Arthur is a 26 year old black man.
(28 November 2016)

Colette:
She's not really little she's 18 but I'm 27 I call her little.
(28 November 2016)

Colette:
My sister doesn't know if she'll be able to sleep tonight.
(28 November 2016)

Colette:
She was in hospice this past week they brought her hospital bed home that's what she died in.
(28 November 2016)

Colette:
I was there the night after she died it gave me a weird feeling to not use to seeing the couch in there and seeing her sitting on it.
(28 November 2016)

Colette:
She thought it was strange to be in grandmas house when she wasn't there.
(28 November 2016)

Colette:
It was the first time my sister has been in her house since she died.
(28 November 2016)

Colette:
We went to our grandmas house for dinner after the service.
(28 November 2016)

Colette:
My little sister hasn't stopped crying since we had our grandma's funeral today.
(28 November 2016)