Brands have confused what they have to do with what they want consumers to do

That equation, I would suggest, hails from a time when there were less options and consumers were more inclined to take sides. Reach in a digital context is not substance. Conversation is not a synonym for conversion. Many still seem to assume that if they make their brands more visible, they automatically make them more valuable.
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Chris:
Should i apologise to my sister in law to seek forgiveness and then i go back to my wife and say she forgave me?
(4 August 2016)

Kiesha:
And most of them are underweight.
(4 August 2016)

Kiesha:
They don't get enough nutrients such as iron and calcium.
(4 August 2016)

Kiesha:
They are restricting food very severely.
(4 August 2016)

Celia:
Guys what do you think of bisexual women? Would you be able to date them?
(4 August 2016)

June:
My friends thinks this guy likes me?
(4 August 2016)

June:
I don't think he likes me but my friends do.
(4 August 2016)

June:
He doesn't pay attention to me at all.
(4 August 2016)

June:
We have a a fair few classes together but in most of those classes he just hangs with his mates.
(4 August 2016)

June:
After he said it, I just laughed and said 'aww thanks' and we dropped the topic straight away.
(4 August 2016)